Entteri Professional Software Oy, specializing in digitalization solutions for oral health, has once again been selected as a finalist in a major innovation competition. The Product Development Path Makers award, presented in collaboration with Aalto Design Factory, Academic Engineers and Architects in Finland (TEK), Technology Industries of Finland Centennial Foundation, and the City of Espoo, recognizes inspiring experiments, projects, or actions that have opened up new opportunities and impact in product development.
Entteri launched an AI-powered dental X-ray analysis system and offered it completely free of charge to its Romexis Image Cloud platform customers, covering about half of Finland’s private oral healthcare providers. This bold and atypical “freemium” strategy in B2B aims to overcome potential prejudices toward new technology, accelerate feedback for further development, and build a strong domestic reference base for international growth and future premium features.
When selecting finalists, the jury announced it was looking for pioneering product development practices, successful experiments that challenge conventions, and potential to create new user and customer value beyond the experiment or action itself.
The winner will be chosen through an open public online vote and announced at the award gala on December 10, 2025. Other nominees are SAAB Finland, Betolar, and Uute Scientific.